A Summary Of Key Digital Media Findings For 2020 . Tip#47

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A Summary Of Key Digital Media Findings For 2020 . Tip#47

Сообщение FrankJScott » Ср авг 04, 2021 21:51 pm

In every country where surveys were conducted, the coronavirus outbreak has drastically increased news consumption by major media. The percentage of people who use news on television as their primary source of information has increased significantly, with more people identifying it as their primary source of news. This temporary respite is welcome following a lengthy time of declining. Printing of newspapers has decreased as lockdowns impede physical distribution, possibly accelerating the shift towards a completely digital future. While the number of users who use social media and other online platforms has significantly increased across most countries but lockdowns have had a negative impact on their consumption. WhatsApp was the most popular, with increases around ten percent in some countries. Furthermore, over half of those who were polled (51 percent) used some form of closed and open online group to share information, connect, and taking part in local support teams.

Trust in media coverage of COVID-19 was extremely high across all countries at the time of April 2020. It was comparable to that of national governments, but much higher than that of individuals politicians. For COVID-19 information, trust in media was higher than for social media, video platforms as well as messaging services. Global concerns over misinformation are still very high, as we can see from our larger January dataset. The global sample has expressed concerns about false or accurate information available on the internet. Even prior to the outbreak of coronavirus. While domestic politicians are the most common source of false information, those who consider themselves to be right-wing in some nations (including the United States) are more inclined than others to blame the media. Although Facebook is widely believed to be the primary channel for spreading false news almost anywhere, WhatsApp is more responsible for spreading false information in the Global South like Brazil and Malaysia.

In our poll conducted in January across countries, less than four in 10 (38%) said they trust most news most of the time . This is down four percentage points over the year. More than half (46 percent) said they are confident in the news they use for themselves. The political polarisation that is a result of the growing uncertainties has eroded confidence in broadcasters that are public especially, which are losing the support of political partisans from both the right and the left. Our survey shows that 60 percent of respondents still prefer information that is neutral to their views, whereas only 28 percent prefer news that reinforces or shares their opinions. While partisanship preferences in the United States have slightly increased from 2013 to 2013, our study indicates that the majority of Americans still prefer news that is neutral or shares their views.

A majority (52%) would prefer that the media would be more prominent in reporting false claims made to them by politicians, rather than not making them the focus of their coverage (29%). People are less comfortable watching political advertisements on social media or search engines than they are with TV. Most people (58%) would prefer for platforms to stop ads that make false claims. In several countries, we've observed significant growth in the payments for online news. This includes the United States (20%) and Norway (42 percent (+8). We also observed smaller increases in other markets. It is crucial to remember that online news is still available for free to most people in all countries. Some publishers might have reported a 'coronavirus increase.

The quality and uniqueness of the content is what the subscribers consider the most important. Subscribers think they're getting higher quality information. The majority of subscribers are happy with the content they receive for no cost. However, we also see a significant number of non-subscribers (40 percent USA and 50% UK) who believe that it would be difficult to pay. Countries that have higher rates of payments (e.g. Norway as well as the USA, where a greater proportion of subscriptions are paid to large national brands, a third and half respectively. However, in both countries there is a substantial number of people buying multiple subscriptions, usually including a local or specialist publication. For Unirea FM A Romanian commercial radio station. They have a format that focuses on 60% news from all areas and 40 percent music. They offer a range of programs that appeal to their audience. They enjoy stories, contests, and interviews, but also to cultural shows, debates, music, and entertainment.

Newspapers and websites are the best source of information on the specific region or town in most countries. They reach 4 out of 10 (44%) every week. We discover that Facebook and other social networks are utilized by around a third (31 percent), for local news and information. This further puts stress on businesses and their business models. The news stream is becoming more widely available. All over the world only a quarter (28 percent) prefer starting their news journeys with apps or websites. Generation Z, a group of 18-24-year-olds, prefers to access news via social networks rather than apps or websites. Instagram's news use has nearly twice as high for all age groups since the year 2018 and is expected to outdo Twitter in the coming year.

To stop the rise of various platforms, publishers are trying to connect directly with consumers via mobile or email alerts. In the United States has 21 percent of the population who access news-related email each week. This is nearly half of the country's primary means of accessing news. Northern European countries tend to be slower in adopting email news channels. Finland only has 10%. While podcasts have experienced an impressive increase in their popularity over the past year coronavirus locks could have temporarily reversed this trend. All countries surveyed (50 percent) were of the opinion that podcasts offer greater understanding and depth than other media. In addition, Spotify has become the most popular source for podcasts in a number of markets, outdoing Apple's Podcast app.

In spite of the fact that seven out of ten (69%) agree that climate change is a serious threat however, a large majority of Americans, Sweden, Australia and Australia do not agree. These older people tend to be conservative. Younger groups are able to access a lot of their climate news via social media and also by following activists like Greta Thunberg. Amazon Echo, Google Home and other voice-activated smart assistants are continuing to grow in popularity. Usage for any purpose is increasing from 14 percent to 19% in the UK and from 7% to 12% in Germany and from 9% to 13% in South Korea. However, the use of news is in the low range in all markets.
FrankJScott
 
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